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Anchor
Collaborative Project for Polimoda, 2019
This project involved observing and researching the current zeitgeist in order to come up with a macro trend, devise trend stories and colour pallettes. Our initial observation was an existentialist attitude among Gen Z in an increasingly chaotic world. Based on our research, our trend proposal was 'Anchor', which forecasts a re-emergence of intimacy, affection and simplicity as well as a positive drive for action. The trend is divided into three sub themes- serene, alive and naked.
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